Last semester I read Kirse Granat May’s Golden State, Golden Youth as part of a larger project about social and cultural change on ’50s, ’60s, and ’70s. The main thrust of her cultural history is that during the ’50s and ’60s California became *the* place for images of and ideas about youth culture. May spends a good deal of time examining Gidget and Disney to demonstrate how Baby-Boomer-era youth culture was affluent, white, and squeaky clean before giving way to scruffy beatniks and political dissidents in the late ’60s. An interesting angle in May’s argument is that Ronald Regan, as both candidate and governor in California, used the manufactured, clean-cut suburban teenagers of movies and television as the youthful ideal he would reinstate as soon as he cracked down on all those pesky mouthy unwashed Berkeley-ites, uppity colored folk, lazy poor people, etc.
Reagan’s legacy of culture-flavored smack talk aside, these shining, sunny California ’60s are still with us. These images provide access to ’60s style without the political baggage and obligations of LSD-derived “creativity.” Moreover, nostalgia for ’60s California can be used to highlight nostalgia for other kinds fleeting innocence. Of course, it doesn’t hurt that the Beach Boys’ lyrical concerns and candied vocal harmonies do a fine job of providing convenient shorthand for both California and not-quite-pin-downable longing and nostalgia.
Bethany Cosentino’s Best Coast suggests cheery California imagery by employing pop songforms of yesteryear. And the band’s lo-fi fizzy pop is filtered through a haze of reverb and distortion, heightening the feeling that it’s just out of reach. This fleeting vibe is mirrored by the evocative yet unspecific lyrics. Is “When I’m with you, I have fun” slight praise? An embrace of momentary pleasure? What do we make of the “I hate sleeping alone” that follows? One might argue that Cosentino channeling teen wariness and diffidence and employing them in blurry versions of teenage-type love songs to suggest the tensions between our memories of youthful love and the realities of less-than-permanent adolescent relationships. That could be a reach, though.
I had a hard time writing about this single. I got stuck on it and it derailed the blog for two months. I couldn’t quite sum up my feelings for Best Coast, nor could I move on and drop some cleaner commentary on a record I had a better handle on. I think I really love Best Coast’s stuff, but it seems dumb to really love a band, you know? Who has time for the same handful of songs when you’re supposed to be scouring the internet for the next next thing? And frankly, I like this stuff so much that *gasp* I almost don’t want to talk about it for fear of screwing it up. Anyway, seems kind of stupid and kinda fitting.